Demographics

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Our papers are audited by Circulation Verification Council and have a combined receivership score of 97.8%. Our combined readership score reveals that 77.8% of those who receive our papers, read them. In addition, 79% of our readers report that they purchase products and services from the ads published in our papers. It is hard to argue with numbers like these.

Wisconsin Community Papers are audited by an independent auditing company, Circulation Verification Council. An integral part of the audit is a readership study. CVC interviewed 40,732 residents in the primary market areas indicated in the CVC audit report. The following statistics are the result of those interviews.

Group Receivership 97.8%

Group Readership 77.8%

Frequently purchase products or services from ads in a

Wisconsin Community paper

79%

Combined annual household income

60% of those interviewed earned between $25,000 and $75,000

Insert Readership

78% of those interviewed always or sometimes read the separate flyers or inserts in Wisconsin Community Papers

Age Demographics

18-24 years 04%

25-34 15%

35-44 26%

45-54 25%

55 or older 30%

To request a copy of our statewide audit results please contact Circulation Verification Council 800-262-6392
or the WCP Office 800-727-8745

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