Classified Guidelines

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Guidelines
WCAN Statewide Classified Program

1.   Any political or personal opinion/religious ads must have the name and address of person or group printed in the ad.

2.   Name, street, and city address and phone number of person submitting the ad must accompany all ads submitted to WCP. If the person is submitting the ad for an organization, the name of the organization must also be included.

3.   NO ads that require or encourage sending money through the mail…(example):

Widgets, send $5 to
PO Box 123, Anytown

Correct ad samples:
Widgets, $5,
800-111-2222
          Or
Widgets, $5,
write for details,
PO Box 123, Anytown

Rationale: Consumer will have to contact seller personally rather than taking the ad at face value.

4.   NO ads concerning “Work at Home” schemes such as stuffing envelopes.

5.   NO palm reader, fortuneteller, astrology, psychic or hypnotist ads.

6.   Employment ads should clearly state the position they have to offer and whether the salary (if stated) is weekly, monthly, etc.

7.   NO ads for employment overseas.

8.   NO adoption ads

9.   NO credit card, i.e.: “Gold card, BankCard” ads.

10.   NO personal loan, mortgage ads unless licensed in the State of Wisconsin.

11.   NO Debt Consolidation ads unless licensed in the State of Wisconsin or registered in Wisconsin with a 501C tax-exempt status.

12.   NO ads promoting Chain Letters.

13.   NO 900 telephone number ads will be accepted.

14.   NO ads for any type of drugs or medications.

15.   NO Information Publication ads if they violate any of the above guidelines.

16.   An advertiser will not be allowed to utilize the WCAN     network, if he owes any member for past WCAN ads.

Revised 11/21/03

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